I participated in an Influencer Activation on behalf of Millennial Central for Budweiser. I received product samples to facilitate my review and a promotional item to thank me for participating.
Have you heard about Project 12 from Budweiser yet? If you haven’t, you’re certainly not alone. I wasn’t familiar with it either until Budweiser contacted me to give it a try, but I’m so thrilled to be able to help them spread the word about it!
What is Project 12?
Project 12 was first introduced in 2012 when Budweiser asked 12 brewmasters to create their own unique take on the iconic brand that is Budweiser. After producing six of these recipes for national sampling, Budweiser narrowed the field to the winning recipe. Chances are you might now be familiar with it — I was, although I didn’t know the backstory behind it. It’s Budweiser Black Crown!
Project 12 is back again this year with a slightly different take. Three beers have been developed and produced, each named for the ZIP codes where they’ve been brewed — one of them brewed right here in Columbus, Ohio! They’ve been packaged up into a sampler pack for your tasting pleasure.
The three small-batch beers in the Project 12 sampler pack include:
- Batch 43229 (Columbus, Ohio) — Brewed with chocolate and caramel malts for a rich auburn appearance, this deep amber lager has been finished on Beechwood chips for a crisp and clean taste.
- Batch 94534 (Fairfield, California) — Brewed with a unique blend of North Pacific hop varieties, this bold and hoppy lager has the distinct taste of the American Northwest.
- Batch 23185 (Williamsburg, Virginia) — Aged on a bed of bourbon barrel staves and vanilla beans, this light lager indulges the sweet side.
A couple of weeks ago we had friends over for the Ohio State versus Indiana football game, so of course I figured it was the perfect time to pull out the Project 12 sampler pack and give these three brews a try.
While there’s definitely not a bad brew in the bunch, favorites ran the gamut. Everyone agreed that the Beechwood Bock tasted great, but felt that it was a little on the heavy side, which is not unusual for a deep amber lager. The guys preferred the bold and hoppy (and lighter) North Pacific Lager, but my fave was the Vanilla Bourbon Cask. I should mention that I’m not a huge beer drinker though, so it’s probably natural that I would prefer the more smooth and mellow taste of Batch 23185.
I’d encourage you to pour yourself a Project 12 brew and taste for yourself though! You can find the Project 12 limited-edition sampler packs nationwide through the end of the year.
P.S. I think all three brews are fantastic with my favorite Game Time Buffalo Chicken Dip! If you haven’t tried it yet, you’re totally missing out…0